Wed, 23 May 2012
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The more you know before you come to China, the better. This last article in our three-part series on doing business in China takes an even closer look at some of the cultural differences you will need to be aware of to avoid raising eyebrows in China.
On this page: If you are from the West, with values that centre on individualism, efficiency, and productivity, then while on assignment in China you will certainly find points on which the cultures run up against each other. T
Individualism versus collectivism
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